# Aurius — managed AI service for AcelleMail

> Canonical HTML: https://acellemail.com/aurius
> Content-Type: text/markdown

Aurius is the managed AI add-on for AcelleMail, powering the **Acelle AI plugin**'s chatbox, content rewrite, and page generation features without the customer needing to run their own LLM infrastructure.

## What Aurius does

- **Chatbox** — natural-language Q&A grounded in the customer's own AcelleMail account (lists, campaigns, automations, reports)
- **Content rewrite** — subject lines, body copy, CTAs improved or translated inline in the email builder
- **Page generation** — first-pass landing pages, signup forms, segmentation rules from a one-line prompt
- **Coach personas** — pre-configured personas (Deliverability Coach, Growth Coach, Compliance Coach) that draft action plans

## How it works

Aurius is a hosted LLM endpoint that the Acelle AI plugin can opt into as one of its supported backends (alongside self-hosted Ollama, OpenAI direct, and Anthropic direct). When configured, prompts flow:

```
Acelle AI plugin → Aurius endpoint → response → plugin UI
```

No subscriber PII is sent in normal use — the plugin uses redacted IDs and reference URLs.

## Pricing

Aurius is a separate, paid subscription with usage-based tiers. See the live `/aurius` page for current pricing — this companion file does not duplicate vendor-side rate data.

## Alternative backends (no Aurius required)

Customers who prefer to bring their own AI can configure the Acelle AI plugin with:

- **Ollama** running locally on their server (free, no API cost)
- **OpenAI** with their own API key
- **Anthropic** with their own API key

Aurius is the convenience option — fully managed, single-bill alongside the AcelleMail license.

## Next

- [Features](https://acellemail.com/features.md)
- [Pricing (Aurius + license)](https://acellemail.com/pricing.md)
- [Integrations](https://acellemail.com/integrations.md)