# AcelleMail — automation

> Canonical HTML: https://acellemail.com/automation
> Content-Type: text/markdown

Trigger-based workflows for onboarding, drip campaigns, re-engagement, and customer journeys — no extra subscription, included in the base license.

## Triggers

- **Subscriber signup** to a specific list
- **Tag added / removed**
- **Custom event** posted via API (e.g. "purchase completed", "trial started")
- **Date-relative** (subscribe date + N days, birthday, anniversary)
- **Email opened or link clicked** in a previous campaign
- **Field value change**
- **Workflow goal reached** (chain workflows together)

## Actions

- **Send email** (uses any template + segmentation logic)
- **Wait** for a duration (minutes / hours / days / weeks) or until a condition
- **Tag add / remove**
- **Move to another list**
- **Update custom field**
- **Webhook call** to your own API
- **End workflow** with optional goal-reached flag

## Conditional logic

- **If / else branches** on subscriber attributes, tags, recent activity, or workflow state
- **Multi-branch routing** with up to 16 paths per node
- **Re-enter on trigger** (or once-only) — configurable per workflow

## Workflow analytics

- **Funnel view** with conversion rate per step
- **Subscribers currently waiting** at each node (live count)
- **Goal-reached %** and average time-to-goal
- **Exported as CSV** for offline analysis

## Examples shipped

The product ships preset templates for:

- **New subscriber onboarding** (welcome → about us → first offer)
- **Cart abandonment** (1h → 24h → 3d sequence)
- **Re-engagement** for stale subscribers (60d / 90d / 180d windows)
- **Birthday + anniversary** sends
- **Post-purchase upsell** chain
- **Lead nurture** for SaaS trial signups

## Limits

Automations run on the standard Laravel queue + scheduler. With Redis or DB queue + supervisor managing workers, throughput scales linearly with worker count — typical single-server setup handles 100,000+ workflow runs per day comfortably.

## Next

- [Features](https://acellemail.com/features.md)
- [Email Marketing](https://acellemail.com/email-marketing.md)
- [Integrations](https://acellemail.com/integrations.md)
- [Pricing](https://acellemail.com/pricing.md)